Landing pages compared with website builders
Website builders are good at what they're for: one website, finished by hand, exactly to spec. Coframe Landing Pages is for a different job: many pages, built by an assistant inside your brand, and judged by what they convert. Both can be the right tool. Here is how to tell which one you need.
Side by side
| Question | Website builders | Coframe Landing Pages |
|---|---|---|
| The unit of work | One page, on a canvas | A set of pages, from one brief |
| Who builds it | A person, pixel by pixel | Jarvis, from your words, inside your captured brand |
| Keeping it on brand | Applied by hand, page by page | Captured once; off-brand colors and fonts are snapped back |
| Testing | An add-on, or a higher plan | Built in. The same engine Coframe runs tests with on live websites |
| From a result to a change | You reopen the editor | Jarvis drafts the fix from the finding; you approve |
| Hundreds of pages | Duplicate and edit, or a CMS collection | Tables (Live today). Templates and campaigns (Coming soon). Every edit says how far it reaches. |
| Fine visual control | Excellent | Good. You can edit the code, but pixel-perfect is not the point |
| Who it's for | Designers and agencies | Marketers, growth and experimentation teams |
When a website builder is the right choice
You're building your whole marketing site, and it needs to be exactly right.
Visual precision is the product.
You have designers who want a canvas, and they have the time.
When Coframe is
You run campaigns, and you have more ads than pages.
You want every page measured, and tests on by default.
Your site team is a bottleneck, or your main site can't be touched yet.
You'd rather review results than fonts.
About the new AI builders
A new group of tools, some from the website-builder world, now add assistants that write pages and even run tests. That's good for everyone. The difference is still the order of operations. They start from the site and add measurement on top. Coframe starts from measurement and generates the pages. When the data leads, the next page is already a test.