Read your results

The page › Analytics → the numbers → Open heatmap → Findings.

Steps

1. 1

   Step 1 · In the page or Landing Pages

   Open a page's analytics

   Open the page and switch from the editor to Analytics. Or open the Analytics tab in Landing Pages and pick the page.

2. 2

   Step 2 · In Analytics

   The numbers

   Visitors, conversions and conversion rate. If the page has a test, each variant gets its own row.

3. 3

   Step 3 · In Analytics

   The heatmap

   1. Choose Open heatmap.
   2. See where visitors click and how far they scroll.
   3. Switch between phone and desktop. Visitors behave very differently on each.
   4. Choose Watch sessions to see recordings of real visits.
4. 4

   Step 4 · In Analytics

   Findings

   Findings is "what to change next, from this page's analytics." Jarvis, Coframe's assistant, compares the last seven days with the seven before. Each finding shows its evidence.

   • Fix in editor takes you to the page with the finding ready for the chat.
   • Ask Jarvis sends it to the chat, and Jarvis drafts the change.
   • The finding then shows its path: Sent to chat, then In draft, then Shipped.

Good to know

• New pages are quiet. Findings need a week or two of visitors to say anything useful.
• Numbers start at the first visit after you publish to production. Staging visits don't count.