Stage 05 · Lesson 1 of 3 · 3 minLive today

Count a conversion

A conversion is the one action you want from a visitor. It could be a form sent, a button clicked, or a thank-you page reached. Set it for each page, so its results mean something.

Quick version

Landing Pages › the page's row › Add conversion metric → Count it.

Steps

  1. Step 1 · In Landing Pages

    Add a conversion metric

    Open Landing Pages. In the page's row, choose Add conversion metric.

  2. Step 2 · Found on this page

    Count what's on the page

    Look under Found on this page. It lists actions the page already reports, like a form or a button.

    Choose Count it next to the one you want. Counting starts right away. You don't need to publish again.

  3. Step 3 · What counts as success here?

    Describe your own

    Don't see it? Under What counts as success here?, describe it. For example: "A call booked through the calendar." Jarvis, Coframe's assistant, sets it up.

Check it worked

Good to know

  • Until you choose, Coframe counts button clicks. That's a start, but it's rarely the real goal.
  • Some conversions need a publish. If Jarvis adds code to the page to count something, it waits in the draft. Publish the page to start counting.
  • Counting starts from now. Past visits aren't counted again.
  • Your own tools still work. Add your analytics tags in the Scripts tab of the page settings.

Next in this stage · 10 min

Run a test

Visitors split between the Control and a variant, with conversions measured.

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