Which one? · 3 minute read
A copy, a variant or a branch?
All three start from a page you have. They differ in where the new one lives and what happens to it.
| Question | Copy | Variant | Branch |
|---|---|---|---|
| Its address | Its own | The same as the page | Staging only |
| Who sees it | Anyone you send there | A share of the page's visitors | Your team |
| What it's for | A second page, like one per ad or city | A test against the page | Trying a big change safely |
| How it ends | It stays a page | The winner becomes the page | Promote it onto the page, or archive it |
Use a copy when you want another page
You want a page for a different ad, city or offer, at its own address.
From the page's menu, choose Make a copy. Then choose Copy under this page to keep it grouped with the original, or Copy as a separate page to file it anywhere.
Use a variant when you want to learn which is better
You want to know whether a change gets more conversions. Variants share the page's address. Visitors are split between them and the Control. See Run a test.
Use a branch when you want to change the page without risk
You're reworking the page and want to try it first. From the page's menu, choose Edit in a branch. The live page doesn't change. Share the branch's staging link. If you like it, promote it onto the page. The old version is saved first.