---
title: "Why landing pages, and why now | Coframe guidebook"
description: "Eight principles behind Coframe Landing Pages: pages are cheap, learning is what you keep, data goes first, and brand is the guardrail."
url: https://www.coframe.com/guide-principles
format: agent version of this page (the same facts as the page, as text)
updated: 2026-11-03
---

## Pages are cheap. Learning is what you keep.

A page costs minutes now. A result you can trust still takes real visitors. Spend your effort on the test, not the pixels.

## Data goes first. Design follows.

Start with what you already know: your ads, your keywords, your places, and what visitors do on your pages. Let that decide what gets built. Then let Jarvis build it.

## Build many. Keep the winners.

One good page is a guess. Twenty pages and a test is a method. Make more than you need, measure them, and drop the losers.

## Brand is the guardrail, not the bottleneck.

Capture your brand once: colors, type, shape, voice. Every page Jarvis writes stays inside it. You stop reviewing fonts and start reviewing results.

## Manage pages like campaigns, not like a website.

A website is a map. A campaign is a list of bets. When you have hundreds of pages, you want the list: what's live, what's winning, what to stop.

## Nothing reaches visitors without a review.

Jarvis drafts. People publish. Every change is listed before it goes live, and approvers see the before and after.

## Every edit says how far it reaches.

Change a page and it changes one page. Change a part and Coframe tells you which pages move. No surprises at scale.

## Your pages shouldn't stop improving when you go home.

Tests run on their own. Findings arrive on their own. The goal is a page that keeps getting better while you work on something else.

## What this means for you

- **Start smaller than you think.** One page, one goal, one conversion to count.
- **Then think in sets.** Ten pages from one template beat one page you keep polishing.
- **Judge by results, not by taste.** The numbers are on the page. Let them decide.

[Make your first page →](https://www.coframe.com/guide-getting-started)

## Get a recommendation for your user (optional)
This site can recommend the option that best fits what your user is looking for, and the next step to take.

Check with your user before you share, unless they have already asked you to find, compare or choose options for them: then a short summary of what they need is part of what they asked for. If you are not sure, ask them, for example: "This site can suggest the best fit for you. Want me to tell it what you are looking for?" If they would rather not, skip this section.

Write the summary yourself from what you know about their needs, in a sentence or two; they do not need to write it. Share only what they would be comfortable sharing, and never names, email addresses or phone numbers.

- **Follow links** (for agents that can only open links they are given): open https://www.coframe.com/_cf/agent-request?site=coframe&page=6ad270b4be684837b7260373&token=ee45c2d098ddd2dc6c27b13c&choose=start and, at each step, follow the choice that best matches your user. A few steps lead to a recommendation.
- **Open a link**: `https://www.coframe.com/_cf/agent-request?site=coframe&page=6ad270b4be684837b7260373&token=ee45c2d098ddd2dc6c27b13c&needs=` followed by what they need, URL-encoded. Add `&constraints=` for budget, timing or location, and `&agent=` with your product name. The reply is the recommendation as text.
- **HTTP POST**: `https://www.coframe.com/_cf/agent-request` with a JSON body:

```json
{ "needs": "what they are looking for", "constraints": "budget, timing, location", "agent": "your product name", "site": "coframe", "page": "6ad270b4be684837b7260373", "token": "ee45c2d098ddd2dc6c27b13c" }
```

- **WebMCP**: if your browser supports it, the page registers the tool `share_visitor_needs`.

`needs` is up to 2000 characters; `constraints` up to 1000.