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Coframe Conversion Report

We've combined AI and human CRO expertise to create this custom report just for you.

Integrating Coframe will help you optimize your website, and enable more a thorough analysis.
Above-the-fold screenshot for https://vanta.com

Analyses

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Imagery
Adequate
  • Imagery lacks storytelling: The static compliance dashboard visuals are relevant and high-quality but fail to illustrate user scenarios or a before-and-after journey.
  • No dynamic engagement elements: The site misses opportunities to use animations or videos to better capture user attention and communicate the platform's benefits. ‍

  • Suggested improvements:

    • Add storytelling visuals, such as a step-by-step depiction of a user achieving compliance using Vanta.
    • Incorporate animations or short videos that showcase how the platform simplifies compliance processes.
  • This will help improve conversion by:

    • Increasing user engagement through dynamic and relatable content.
    • Clearly demonstrating the platform’s value in solving user pain points.
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Information Hierarchy
Good
  • Key audience-specific solutions for startups, mid-market, and enterprise users are buried in the navigation and not highlighted on the main page. This hinders immediate resonance with diverse user segments.
  • The CTA "Request a demo" is clear but does not emphasize urgency or unique value, potentially reducing user motivation to act immediately. ‍

  • Suggested improvements:

    • Highlight audience-specific solutions directly on the homepage with tailored messaging (e.g., "Solutions for Startups: Kickstart Compliance Effortlessly").
    • Revise the CTA to include urgency and value, such as "Request Your Free Demo Today" or "See How Vanta Can Save You Time."
  • This will help improve conversion by:

    • Increasing engagement from specific user segments by addressing their needs upfront.
    • Driving faster action through urgency and value-oriented CTAs.
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Target Audience
Good
  • Observation: Audience segmentation (startups, mid-market, enterprises) is clear but buried in less prominent sections, reducing its immediate impact. Explicit pain points are addressed but lack supporting testimonials or persona-specific examples.
  • Suggested improvements:
    • Move audience-specific messaging (e.g., "Simplifying security and compliance at every stage") closer to the top of the page.
    • Add testimonials or case studies tied to each persona to showcase success stories and build credibility.
  • This will help improve conversion by:
    • Capturing audience attention faster with tailored messaging.
    • Building trust through relatable, persona-specific success examples.
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Objections
Good
  • The site lacks interactive tools or a dedicated FAQ section to address objections dynamically. While metrics and testimonials reassure users, concerns about pricing or integration complexity remain unaddressed.
    • Suggested improvements:
      • Add an FAQ section to address common concerns, such as pricing, integration ease, and implementation timelines.
      • Introduce a cost calculator or interactive demo video to provide tailored reassurance for potential customers.
    • This will help improve conversion by:
      • Reducing hesitation by proactively answering key objections.
      • Increasing trust and engagement with interactive features.
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Headline
Good
  • Headline lacks emotional pull and measurable outcomes: While the headline is clear and user-focused, it doesn’t evoke a strong emotional response or include tangible benefits like time saved or efficiency gains.
  • Suggested improvements:
    • Revise to: "Stop wasting time on compliance—automate and build trust effortlessly."
    • Include measurable outcomes, such as: "Save 90% of compliance time while managing risk seamlessly."
  • This will help improve conversion by:
    • Grabbing attention with emotional resonance.
    • Highlighting clear, quantifiable value to users.
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Call-to-Action (CTA)
Good
  • The CTA "Request a demo" is prominently placed and clear but lacks urgency or variation for users at different decision stages, such as early exploration.
  • The absence of urgency signals (e.g., time-bound benefits) reduces motivation for immediate action.

Suggested improvements:
- Add urgency to the primary CTA, e.g., "Request a demo today and start automating compliance tomorrow."
- Introduce secondary CTAs such as "Explore features" or "See how it works" to cater to users in earlier research stages. ‍

This will help improve conversion by:
- Encouraging faster action through urgency.
- Better accommodating users at different points in the decision-making process. ‍

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Social Proof
Good
  • Observation: The social proof section effectively showcases logos and mentions "trusted by thousands," but lacks dynamic elements like video testimonials or interactive case studies, which could create a stronger emotional connection and demonstrate specific outcomes. The text testimonials are not visible on the homepage, limiting immediate impact.
  • Observation: The logos shown are recognizable but do not directly tie to specific use cases or outcomes, missing an opportunity to connect with target personas (e.g., startups, enterprises). ‍

  • Suggested improvements:

  • Add video testimonials or brief, interactive case studies focusing on measurable benefits like reduced compliance costs or audit efficiency.
  • Display a carousel of text testimonials on the homepage, segmented by audience type (e.g., startups, enterprises).
  • Pair logos with a brief mention of results (e.g., "Reduced audit time by 50% for Duolingo"). ‍

  • This will help improve conversion by:

  • Increasing trust and emotional engagement.
  • Providing relatable success stories for diverse audiences.
  • Encouraging visitors to request a demo by showcasing clear value.
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Key Benefits
Good
  • Observation: The hero section emphasizes automation and continuous compliance but lacks measurable outcomes or specific results to immediately capture user interest.
  • Suggested improvements:

    • Add measurable benefits such as “Complete security reviews 5x faster” or “Automate evidence collection for 35+ compliance frameworks” directly into the hero section.
    • Reframe vague phrases like “manage risk” into actionable outcomes such as “Reduce risk by automating compliance gaps.”
  • Observation: The benefit “Move beyond point-in-time assessments” is vague and doesn’t clearly communicate a user-centric outcome. ‍

  • Suggested improvements:

    • Replace with specific, outcome-focused phrasing such as “Ensure continuous, year-round compliance with automated monitoring.”
  • This will help improve conversion by:

    • Increasing clarity and relevance of benefits to engage users immediately.
    • Highlighting measurable outcomes to build trust and urgency for requesting a demo.
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Mobile
Good
  • Observation: Dashboard visuals on mobile are compressed, making them harder to interpret and reducing their value to users.
  • Suggested improvements:
    • Simplify mobile dashboard visuals by prioritizing the most critical data and removing non-essential elements.
    • Enlarge key metrics or charts for better readability on smaller screens.
  • Observation: CTAs are clear but may require excessive scrolling on mobile to access in some cases.
  • Suggested improvements:

    • Ensure all CTAs are positioned for easy access without excessive scrolling, especially on pages with long content.
  • This will help improve conversion by:

    • Enhancing clarity of key visuals, improving user trust and engagement.
    • Making CTAs more actionable, reducing friction for conversions.
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Show all analyses

Experiment ideas

We worked with an expert to come up with experiment ideas...

Landing Page

https://vanta.com homepage screenshot
Highlight Specific Customer Success Metrics

Experiment with emphasizing stats like “90% of compliance work automated” or “75% of security questions answered automatically” in the hero section. Coframe can test which benefits resonate most with visitors.

Core Feature
Personalize Copy Based on Visitor Type

Adapt homepage messaging for startups, mid-market, or enterprise visitors—e.g., emphasizing speed for startups and scalability for enterprises. Coframe can detect user context and serve personalized variations dynamically to increase relevance.

Core Feature
Optimize Ad-to-Page Messaging (if running paid ads)

Align page copy with Google Search ad content. For instance, if an ad emphasizes “SOC 2 Compliance in Weeks,” test tailoring the headline and subhead to reinforce this promise. Coframe ensures ad and page synergy, improving conversions.

Core Feature
Test Visual Emphasis on the Product Dashboard

Experiment with enlarging or redesigning the product dashboard image to emphasize the platform’s capabilities. Coframe can generate and test subtle visual variations to determine what garners the most user interest.

Core Feature
Simplify the Feature Overview Section

Test collapsing the “Automated Compliance,” “Continuous GRC,” etc., into a carousel or accordion format to reduce page clutter. Coframe allows quick section redesigns and tracks how these changes impact user engagement.

Core Feature
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Request a Demo

https://vanta.com homepage screenshot
Benefit-Oriented Bullet Points

Test rephrasing the bullet points to focus on precise outcomes, such as "Reduce Audit Times by 50%" or "Ensure SOC 2 Compliance with Ease." Coframe can continuously test and optimize these variations.

Core Feature
Tailored Headline Testing

Test different headlines emphasizing specific benefits like "Save Time on Compliance Audits" or "Automate Your Security Workflow" to see which resonates best with visitors. Coframe can generate variations and refine them based on performance data.

Core Feature
Personalized Copy Based on Ad Source

If you run Google Search ads, align the headline and supporting points on the page with the search ad's intent (e.g., focusing on automation for "compliance automation" queries). Coframe can dynamically generate and test these personalized versions.

Core Feature
Social Proof Emphasis

Experiment with making the customer logos or "trusted by over 8,000 customers" more prominent, such as placing them higher on the page or increasing their size. Coframe can easily restructure these elements for testing.

Core Feature
Sticky CTA Button

Add a sticky "Request a demo" button that remains visible as users scroll down the page. Using Coframe, you can implement this feature and test its impact without developer involvement.

Core Feature
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Plans

https://vanta.com homepage screenshot
Optimize Demo Form Headline

Test variations of the demo form headline to make it more action-oriented, such as "Start Building Trust – Request Your Demo" or "See Trust Management in Action." Coframe can generate multiple headline variations and determine which drives the highest form submissions.

Core Feature
Emphasize "No Commitment" in Demo Copy

Test copy variations that stress low friction, such as "Request a Demo – No Commitment Required." Coframe can iterate on this message to find the most persuasive phrasing.

Core Feature
Simplify Form Fields

Test removing non-essential form fields like "Where is your company headquartered?" to see if reducing friction increases demo requests. Coframe can implement and measure the impact of these changes seamlessly.

Core Feature
Rearrange Core/Growth/Scale Sections

Experiment with the order of the "Core," "Growth," and "Scale" sections to see if prioritizing specific content increases engagement. Coframe can test multiple orderings without requiring developer involvement.

Core Feature
Test Different Background Visuals

Experiment with subtle background images or patterns behind the headline and form to see if visual changes influence engagement. Coframe can test these variants to ensure optimal results.

Core Feature
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FAQs

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Project your potential revenue gains.

Estimate how Coframe’s optimizations can impact your revenue based on key site metrics.

Monthly Visitors
CvR
Conversion Value
Lift
$50k
New monthly revenue
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