5
Lorem Ipsum

Lorem ipsum

Coframe Conversion Report

We've combined AI and human CRO expertise to create this custom report just for you.

Integrating Coframe will help you optimize your website, and enable more a thorough analysis.
Above-the-fold screenshot for https://vanta.com

Analyses

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Call-to-Action (CTA)
Adequate
  • The "Request a demo" CTA is prominently placed and uses clear action-oriented language, but it lacks urgency and emotional triggers to compel immediate action.
  • The CTA is repetitive and does not address users at different decision-making stages (e.g., exploratory users vs. ready-to-convert users).

Suggested improvements:
- Add urgency to the CTA, such as "Request a demo today and start automating compliance."
- Create alternative CTAs for users in earlier stages, such as "Learn how Vanta works" or "Explore compliance solutions."
- Use benefit-driven phrasing like "Streamline compliance now" to highlight user outcomes. ‍

This will help improve conversion by:
- Driving users to act sooner with urgency-focused language.
- Better engaging users at multiple decision-making stages.
- Emphasizing tangible benefits to increase perceived value. ‍

Show more
Headline
Good
  • Headline lacks direct user focus: The phrase "Automate compliance, manage risk, and prove trust—continuously" focuses on the product's capabilities but doesn’t directly address the user's needs or goals, reducing relatability.
  • Abstract language diminishes impact: The term "continuously" is vague without context, and the absence of measurable benefits weakens its ability to convey tangible value. ‍

  • Suggested improvements:

    • Reframe to directly address the user, e.g., "Automate your compliance, reduce your risk, and build trust—effortlessly."
    • Add a measurable outcome, such as "Save 50% of your time managing compliance."
    • Replace "continuously" with a concrete example, like "24/7 automation for peace of mind."
  • This will help improve conversion by:

    • Increasing relatability and emotional connection.
    • Communicating clearer, measurable value.
    • Creating urgency and excitement around tangible benefits.
Show more
Key Benefits
Good
  • Observation: Benefits like "automates up to 90% of compliance work" and "reduces audit preparation time by 50%" are measurable, clearly articulated, and prominently displayed, but they lack emotional language to connect with user frustrations or aspirations.
  • Observation: The hero section effectively communicates the platform's value but could further emphasize measurable benefits to immediately capture user attention. ‍

  • Suggested improvements:

    • Add emotional phrasing to benefits, such as "Eliminate the stress of manual compliance work" or "Free your team to focus on what matters most."
    • Enhance the hero section with measurable benefits like "Save up to 50% of audit prep time" to increase urgency and credibility.
    • Incorporate a visual comparison (e.g., before-and-after scenarios or a clear ROI graphic) to make benefits more relatable and impactful.
  • This will help improve conversion by:

    • Creating an emotional connection with users.
    • Increasing trust and urgency through measurable, outcome-driven claims.
    • Enhancing user understanding with visual storytelling.
Show more
Target Audience
Good
  • Personas not prominently highlighted: The hero section lacks clear mention of target audiences (startups, mid-market, enterprise), missing an opportunity to immediately connect with users.
  • Generic visual and testimonial presentation: Visuals and logos are not segmented or personalized for each audience segment, which could make the messaging feel less relevant to specific users. ‍

  • Suggested improvements:

    • Add concise mentions of target audiences (e.g., “For Startups, Enterprises, and Growing Businesses”) in the hero section.
    • Create dedicated sections or pathways for each persona with tailored messaging, examples, and case studies.
    • Use audience-specific visuals or testimonials to highlight relevance and build trust for each segment.
  • This will help improve conversion by:

    • Making the value proposition feel more personalized and relevant.
    • Building trust faster by connecting directly to user needs.
    • Encouraging deeper engagement through persona-specific pathways.
Show more
Objections
Good
  • The website effectively uses trust signals (logos, testimonials) but lacks interactive elements: There is no FAQ section or tools like cost calculators or demo videos to address common objections, such as integration concerns or cost justification.
  • Suggested improvements:
    • Add an FAQ section addressing questions like "How does Vanta integrate with my existing tools?"
    • Include a cost calculator or demo video to provide prospective customers with tangible insights into the platform's value.
    • Highlight certifications, case studies, or specific compliance metrics (e.g., "35+ compliance frameworks") more prominently.
  • This will help improve conversion by:
    • Building trust through clear, interactive responses to objections.
    • Encouraging engagement and reducing hesitation to request a demo.
Show more
Social Proof
Good
  • Social proof lacks dynamic engagement: Currently, the website only uses static elements like text and logos for social proof, which limits its impact.
  • Suggested improvements:
    • Introduce video testimonials or interactive case studies to create a more compelling user experience.
    • Add measurable outcomes alongside logos (e.g., "Trusted by 2,000+ companies to save 50,000+ hours annually").
    • Position social proof higher on the page to immediately establish credibility.
  • This will help improve conversion by:
    • Capturing visitor attention faster.
    • Increasing trust and engagement with measurable, relatable outcomes.
    • Differentiating the page with interactive and emotional content.
Show more
Imagery
Adequate
  • Observation: The imagery is professional and relevant, showing dashboards and compliance visuals, but lacks storytelling elements like user journeys or before-and-after scenarios.
  • Observation: Static imagery is used throughout, with no dynamic or interactive visuals to engage users further. ‍

  • Suggested improvements:

    • Add animated dashboards or interactive product demo visuals to make the content more engaging.
    • Incorporate user-centric imagery, such as photos of teams benefiting from Vanta or a visual progression from manual compliance to automation.
    • Use storytelling elements to illustrate a clear journey, such as how users transition from inefficient methods to automated systems.
  • This will help improve conversion by:

    • Increasing user engagement through interactive content.
    • Building emotional connection and trust with relatable user scenarios.
    • Enhancing the perceived value of the platform’s automation capabilities.
Show more
Mobile
Good
  • Hero section lacks focus on key benefits above the fold: On mobile, the hero content does not prioritize key information or value propositions, making users scroll to understand Vanta's benefits. ‍

    • Suggested improvements:
      • Reformat the hero section to highlight specific benefits (e.g., "Save X hours per week with automation") and ensure the "Request a demo" CTA is immediately visible without scrolling.
      • Use concise, impactful phrasing to emphasize pain points solved by Vanta, like "Reduce compliance risks instantly."
  • Limited interactivity and engagement on mobile: The site lacks mobile-specific features like swipeable carousels for customer testimonials or a quick benefits overview, which could better engage users. ‍

    • Suggested improvements:
      • Add a swipeable carousel showcasing customer logos or testimonials to build trust and credibility.
      • Include an accordion feature for a quick overview of benefits and features, allowing users to explore without overwhelming the screen space.
  • This will help improve conversion by:

    • Making key benefits clearer and more accessible, reducing friction.
    • Increasing user engagement and time spent on the site through interactive elements.
    • Building trust faster with visible social proof.
Show more
Information Hierarchy
Good
  • The value proposition is clear but could be more concise: The headline effectively communicates the platform’s benefits but uses broad phrasing like “manage risk” and “prove trust,” which lacks specificity.
  • Suggested improvements:
    • Refine the headline to focus on tangible outcomes, e.g., "Automate Compliance, Reduce Risk, and Build Trust with Continuous Monitoring."
  • Redundant sections dilute focus: Phrases like "Simplifying security and compliance at every stage" add unnecessary repetition without introducing new value.
  • Suggested improvements:
    • Consolidate redundant messaging into a streamlined statement and focus on unique differentiators.
  • Call-to-action placement lacks strategic guidance: The primary CTA, “Request a Demo,” is visible but doesn’t leverage urgency or value-related triggers.
  • Suggested improvements:
    • Revise the CTA to emphasize immediate user benefits, e.g., “Get Your Free Demo Today” or “See How Vanta Simplifies Compliance in Minutes.”
    • Add supporting CTAs at logical points, such as after testimonials or feature highlights.
  • Visual hierarchy could better guide users: The design is clean, but no clear visual pathways, such as icons or steps, help users quickly process the benefits or navigate the page.
  • Suggested improvements:

    • Use icons or numbered steps to visually highlight key benefits and simplify the user journey.
  • This will help improve conversion by:

    • Enhancing clarity and focus to reduce cognitive load.
    • Creating urgency and clearer value in the CTA to drive user action.
    • Making the user journey more intuitive with visual cues.
Show more
Show all analyses

Experiment ideas

We worked with an expert to come up with experiment ideas...

Landing Page: Above-the-Fold

https://vanta.com homepage screenshot
Personalize Homepage Headline Based on Audience

Test variations of the homepage headline that address specific target audiences (e.g., "Fast-track SOC 2 Compliance for Startups" or "Enterprise-Grade Compliance Solutions Made Easy"). With Coframe, you can continuously generate tailored copy for each audience segment to improve engagement.

Core Feature
Ad-to-Landing Page Alignment (if you run Google Search ads)

Experiment with aligning the homepage messaging to match the Google Search ads users clicked on. For example, if the ad highlights "SOC 2 Automation," ensure similar phrasing appears prominently on the page. Coframe makes it easy to generate and test these tailored variations.

Core Feature
Reorder Sections to Highlight Key Customer Objections

Test moving the "What our customers tell us" section higher on the page to address common objections like value and compatibility earlier in the user journey. Coframe can quickly rearrange sections and measure how this impacts demo requests.

Core Feature
Highlight Frameworks More Prominently

Experiment with emphasizing the supported compliance frameworks (e.g., SOC 2, ISO 27001) near the top of the page. Coframe can test whether this increases relevance and drives conversions for specific audience segments.

Core Feature
Simplify the Call-to-Action (CTA) Messaging

Test variations of the "Request a demo" button text, such as "Get Started in Minutes" or "See Vanta in Action." Coframe can optimize these CTAs continuously for higher click-through rates.

Core Feature
Show all experiments

Interested in seeing what these ideas can do for your revenue?

1
Set up a call with us
2
Get set up in Slack for 24/7 support and expert optimization analysis
3
Start optimizing within
days of integrating
Book a call

FAQs

How do you price it?

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

How long does it take to see results?

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Does it work with my stack?

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

How do we keep AI from going off the rails?

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Does Coframe mess with SEO?

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Project your potential revenue gains.

Estimate how Coframe’s optimizations can impact your revenue based on key site metrics.

Monthly Visitors
CvR
Conversion Value
Lift
$50k
New monthly revenue
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.