Lorem ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
Suggested improvements:
- Add urgency to the CTA, such as "Request a demo today and start automating compliance."
- Create alternative CTAs for users in earlier stages, such as "Learn how Vanta works" or "Explore compliance solutions."
- Use benefit-driven phrasing like "Streamline compliance now" to highlight user outcomes.
This will help improve conversion by:
- Driving users to act sooner with urgency-focused language.
- Better engaging users at multiple decision-making stages.
- Emphasizing tangible benefits to increase perceived value.
Abstract language diminishes impact: The term "continuously" is vague without context, and the absence of measurable benefits weakens its ability to convey tangible value.
Suggested improvements:
This will help improve conversion by:
Observation: The hero section effectively communicates the platform's value but could further emphasize measurable benefits to immediately capture user attention.
Suggested improvements:
This will help improve conversion by:
Generic visual and testimonial presentation: Visuals and logos are not segmented or personalized for each audience segment, which could make the messaging feel less relevant to specific users.
Suggested improvements:
This will help improve conversion by:
Observation: Static imagery is used throughout, with no dynamic or interactive visuals to engage users further.
Suggested improvements:
This will help improve conversion by:
Hero section lacks focus on key benefits above the fold: On mobile, the hero content does not prioritize key information or value propositions, making users scroll to understand Vanta's benefits.
Limited interactivity and engagement on mobile: The site lacks mobile-specific features like swipeable carousels for customer testimonials or a quick benefits overview, which could better engage users.
This will help improve conversion by:
Suggested improvements:
This will help improve conversion by:
Test variations of the homepage headline that address specific target audiences (e.g., "Fast-track SOC 2 Compliance for Startups" or "Enterprise-Grade Compliance Solutions Made Easy"). With Coframe, you can continuously generate tailored copy for each audience segment to improve engagement.
Experiment with aligning the homepage messaging to match the Google Search ads users clicked on. For example, if the ad highlights "SOC 2 Automation," ensure similar phrasing appears prominently on the page. Coframe makes it easy to generate and test these tailored variations.
Test moving the "What our customers tell us" section higher on the page to address common objections like value and compatibility earlier in the user journey. Coframe can quickly rearrange sections and measure how this impacts demo requests.
Experiment with emphasizing the supported compliance frameworks (e.g., SOC 2, ISO 27001) near the top of the page. Coframe can test whether this increases relevance and drives conversions for specific audience segments.
Test variations of the "Request a demo" button text, such as "Get Started in Minutes" or "See Vanta in Action." Coframe can optimize these CTAs continuously for higher click-through rates.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Estimate how Coframe’s optimizations can impact your revenue based on key site metrics.