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Coframe Conversion Report

We've combined AI and human CRO expertise to create this custom report just for you.

Integrating Coframe will help you optimize your website, and enable more a thorough analysis.
Above-the-fold screenshot for https://ramp.com

Analyses

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Urgency and Scarcity
Poor
The website lacks urgency or scarcity elements, which could improve conversions for hesitant users. Adding limited-time offers or emphasizing immediate benefits could help.
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Key Benefits
Great
The website highlights the key benefits of saving time, eliminating out-of-policy spend, and automating expense management, all of which align with the target audience's needs. The messaging is clear and examples are provided.
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Headline
Good
The headline, "Time is money. Save both," is short, engaging, and benefit-focused, effectively addressing the value Ramp provides. However, it could more explicitly mention the target audience (e.g., finance teams or businesses).
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Target Audience
Great
The messaging effectively targets finance teams in large enterprises and tech startups, with examples and solutions tailored to their specific needs, such as automation and integrations.
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Objections
Great
Objections are well-handled with testimonials, metrics (e.g., 25,000+ teams saving millions of hours), and specific examples of seamless integrations. These responses address doubts about value and compatibility effectively.
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CTA
Good
The CTA to "Get started for free" is prominent, located above the fold, and uses action-oriented language. However, it could be tested against more personalized phrasing like "Get my free account" for optimization.
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Button Styling
Great
The buttons are well-styled with high contrast, clear text, and consistent design. They align with the website's visual branding without accessibility issues.
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Imagery
Good
The imagery is professional and relevant, showcasing the product UI and corporate cards. However, it leans slightly generic in some areas and could benefit from more dynamic or unique visuals.
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Navigation
Great
Navigation is clear and intuitive, with logical categories (e.g., Products, Solutions, Pricing) and a minimalistic approach. The paths to conversion are well-defined.
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Social Proof
Great
The site includes strong social proof elements, such as testimonials, customer logos, and awards, which build trust effectively.
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Information Hierarchy
Great
The information hierarchy is well-structured, with digestible sections and clear progression from benefits to features, testimonials, and CTAs. Content flows logically and avoids overwhelming users.
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Mobile
Great
The mobile experience is responsive, with well-adjusted layouts and accessible navigation. CTAs remain prominent, ensuring usability on smaller screens.
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Accessibility
Good
The site appears accessible, with sufficient color contrast, readable fonts, and alt text for images. However, testing for compliance with WCAG standards could confirm this fully.
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Experiment ideas

We worked with an expert to come up with experiment ideas...

Landing Page: Above-the-Fold

https://ramp.com homepage screenshot
Test Headline Variations for Conversion

Experiment with different headline variations, such as emphasizing "Save millions of hours" or "Automate your financial operations." With Coframe, we can continuously test and learn which messaging resonates most with visitors.

Core Feature
Ad-to-Landing Page Optimization

If you run Google Search ads, align the landing page text with specific ad copy. Coframe can dynamically adjust the page content based on the user’s search intent to improve ad-to-page conversion rates.

Core Feature
CTA Placement and Design Optimization

Experiment with repositioning the "Get started for free" button or altering its design (e.g., size, color, or wording). Coframe makes it simple to test these changes and identify the most effective CTA design.

Core Feature
Personalizing Benefits Messaging Based on Profiles

Show tailored benefits depending on whether the visitor is likely a tech startup or a large enterprise. Coframe allows for seamless personalization to highlight the most relevant features for each audience.

Core Feature
Optimize Testimonials Placement

Rearrange the order of testimonials or test featuring different customer stories at the top. Coframe makes it easy to reorder sections and improve the social proof’s impact.

Core Feature
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FAQs

How do you price it?

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How long does it take to see results?

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Does it work with my stack?

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How do we keep AI from going off the rails?

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Does Coframe mess with SEO?

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Project your potential revenue gains.

Estimate how Coframe’s optimizations can impact your revenue based on key site metrics.

Monthly Visitors
CvR
Conversion Value
Lift
$50k
New monthly revenue
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