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Coframe Conversion Report

We've combined AI and human CRO expertise to create this custom report just for you.

Integrating Coframe will help you optimize your website, and enable more a thorough analysis.
Above-the-fold screenshot for https://aurahealth.io

Analyses

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Urgency and Scarcity
Adequate
The site lacks explicit urgency or scarcity indicators, such as limited-time offers or countdowns, which could improve conversions for trials or subscriptions.
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Social Proof
Great
The website includes strong social proof with testimonials, media mentions, and awards. Adding user-generated content, such as video testimonials or real-life usage stories, could enhance trust further.
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Headline
Good
The headline, "Your All-In-One App for Mental Wellness & Sleep," is concise and communicates the platform's purpose and value clearly. However, it could emphasize the personalization aspect more prominently to stand out further.
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Key Benefits
Good
The site effectively outlines key benefits, including personalized plans, access to various mental wellness tools, and a vast library of content. However, the presentation could be more streamlined to emphasize the unique benefits clearly.
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Target Audience
Good
The messaging successfully targets individuals seeking mental wellness solutions, with mentions of issues like anxiety, stress, and sleep struggles. However, it could further specify its audience segments, such as working professionals or parents, to resonate more deeply.
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Objections
Good
The FAQ and customer testimonials handle common objections like pricing, personalization, and effectiveness well. However, objections regarding free alternatives or competitive apps could be addressed more directly.
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CTA
Good
The "Try Aura for Free" CTA is prominently placed above the fold and repeated throughout the site. The phrasing is compelling, but the design could use more visual contrast to make it even more eye-catching.
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Button Styling
Good
Buttons are well-styled with consistent colors and rounded shapes, maintaining a cohesive design system. While accessible, they could be slightly larger for better usability on mobile and desktop.
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Imagery
Good
The imagery is clean, calming, and aligns with the brand's purpose. However, some sections use repetitive or generic visuals, which could be enhanced with more unique or specific elements to differentiate the brand.
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Navigation
Good
The navigation is intuitive, with clear options and logical grouping. However, the lengthy homepage could benefit from a sticky navigation bar for easier access to key sections.
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Information Hierarchy
Adequate
The information is well-structured but somewhat dense in certain sections, making it overwhelming. Simplifying the layout and using more whitespace could improve readability.
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Mobile
Good
The mobile experience is good, with responsive design and clear visuals. However, some text and CTA buttons could be better optimized for smaller screens.
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Accessibility
Good
The website generally adheres to accessibility best practices, with readable fonts and good contrast. Improvements could include adding alt text for all images and ensuring text scalability.
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Experiment ideas

We worked with an expert to come up with experiment ideas...

Landing Page: Above-the-Fold

https://aurahealth.io homepage screenshot
Personalized Headline Testing

Test variations of the headline, such as focusing on specific benefits (e.g., "Improve Sleep in Just Days" vs. "Your AI-Powered Wellness Companion"). With Coframe, we can generate and optimize multiple versions to see what resonates most.

Core Feature
Ad-to-Landing Page Alignment

If you run Google Search ads, test landing page variants matching ad copy. For instance, if ads target “anxiety relief,” customize the page to emphasize anxiety-related solutions. Coframe makes it simple to align messaging dynamically.

Core Feature
Trust Section Placement

Experiment with the placement of the “Trusted by over 8 million+” and award badges. Moving them closer to the CTA could boost confidence and signups. Coframe allows quick reordering of sections without developer effort.

Core Feature
CTA Button Copy Variations

Test different CTA phrasings like “Start Your Free Trial Today” or “Get Your Personalized Plan Now.” By using Coframe, we can analyze which copy drives the highest conversions over time.

Core Feature
Targeted Objection Handling

Test adding dynamic sections addressing objections like "Why Aura over others?" or concerns about pricing. Coframe enables tailoring based on user context or ad sources.

Core Feature
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FAQs

How do you price it?

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How long does it take to see results?

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Does it work with my stack?

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How do we keep AI from going off the rails?

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Does Coframe mess with SEO?

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Project your potential revenue gains.

Estimate how Coframe’s optimizations can impact your revenue based on key site metrics.

Monthly Visitors
CvR
Conversion Value
Lift
$50k
New monthly revenue
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